Why 70% of Indian Shoppers Abandon Their Carts
Acquiring visitors through Instagram Ads or Google Shopping is expensive. If your website has high checkout abandonment, you are throwing advertising budget away.
Proven Tactics to Boost Conversions Immediately:
1Allow Guest Checkout via Phone OTP: Forcing customers to create an account and verify an email before purchasing causes 25% of shoppers to leave. Allow instant phone OTP checkout.
2Display Estimated Delivery Dates by Pincode: Indian shoppers want to know: *"Will this arrive before the festival?"* Include a pincode checker showing estimated delivery dates directly on the product page.
3Show Verified Customer Reviews with Real Photos: User-generated photos build insurmountable trust against skepticism.
4Sticky "Buy Now" Button on Mobile Displays: Ensure the primary purchase button is always reachable by the user's thumb as they scroll through product descriptions.